Family-owned commercial cleaning and facilities firm The Floorbrite Group has formed a partnership with business charity BW3 to inspire young people about a brighter future.The Sale-based business has been unveiled as sponsor of BW3’s flagship Aspirational Mentoring scheme, which pairs pupils in Wythenshawe schools with business leaders trained in helping them to navigate challenges and unlock their potential.

The partnership will be spearheaded by Nina Wyers, whose late father founded Floorbrite in 1972, on the back of her training as a mentor herself and having a positive impact on the first students she worked with.

Floorbrite, which employs 1700 people and works with clients including many household and national blue-chip organisations, will also encourage its colleagues to take part in a wide-range of BW3’s programmes, ranging from Reading Mentoring and Numbers at Work – which applies maths to real-world scenarios – to work experience and volunteering projects.

Nina, Floorbrite’s Marketing Director, said: “Floorbrite has always supported our local and wider communities through charitable work and as we grow it’s about giving more opportunities throughout the business to individuals so that they can make their own difference in people’s lives. When my father founded this firm, many of our early contracts were with Wythenshawe businesses and over the years we have employed hundreds of people from the area, so it remains close to our hearts.”

“As a business, we are committed to giving back to the communities near to us, especially when that work leads to a brighter future for those it benefits. Having trained as an Aspirational Mentor myself, I have found the process hugely rewarding and that is why I want us to build an even stronger relationship with BW3 than the one we already had.

“I’ve seen first hand how much of an impact BW3’s work has and I am sure the same will be the case for our colleagues who get involved – I’d urge any other business in the area to think about how they can support what is a fantastic organisation doing great things.”

BW3 was formed 21 years ago by Manchester Airport, Manchester City Council and other prominent local organisations getting together to combine their efforts to forge a better future for Wythenshawe.

BW3 chair Adam Jupp said: “We are delighted to have formed this partnership with Floorbrite, which will go a long way to ensuring our programmes go from strength-to-strength.

“Their support means a huge amount to us, and it is great to know they share our ambition to bring prominent businesses together in order to shape a better future for young people in the communities around us.

“All of us look forward to working with Nina and her team in the months and years ahead.”

BW3 has more than 250 members businesses of all shapes and sizes, and also runs a series of events for businesses, giving them access to inspiring speakers, networking opportunities and insight into the topics their will help their companies grow.


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To find out more about BW3’s work or get involved click here or contact